Newspaper Advertising

The oldest form of advertising is still an effective way to reach a large number of people. Find out if it's right for you. Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind of advertising that businesses think about doing. These ads can do a lot more than just advertise one item or one sale--each one can work really hard to bring in customers, and then bring them back again and again. They're a good way to reach a large number of people. You can target your ads to the appropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience, be it sports, lifestyle or business.

Like all forms of advertising, your print ad costs will depend on a lot of things: the size of your ad(s), what publication(s) you use, what sections of the paper(s) you want your ads in, the frequency with which you run the ads, and whether you use color in your ads.

If you find dailies to be too expensive, you can save money by only running your ads in the local sections the dailies all provide to their subscribers. These are tabloid-like sections that usually run just one day a week and carry news pertaining to small geographic areas or neighborhoods.

Advertising Tips

Here are a few more tips when it comes to newspaper ads:

• Use the bottom section of your ad as a coupon to provide an added incentive for readers to visit your location. Be sure to put an end date on the coupon. And use the coupon to track the response rate of your ads--you'll know how good your ads are by the number of people using the coupon.
• Add your URL to every print ad to drive people to your website where you can tell and sell them more and provide a coupon to print out when they get there.
• Give your sales rep all the information he or she needs well ahead of deadline so you can get a proof sheet to check all the facts before it goes to print.
• When it comes to proofing, check your phone number, your URL, any percentages off, brand names, and every other detail to be sure what the reader sees is what you intended. Get another pair of eyes to check for mistakes, too.
• Be sure your print ad corresponds with any other advertising you may be doing for maximum impact.

Classified Advertising

Classified Advertising is a form of Advertising which is particularly common in Newspapers, online and other periodicals which may be sold or distributed free of charge. Advertisements in a Newspaper are typically short, as they are charged for by the line, and one Newspaper column wide.

Publications printing news or other information often have sections of classified advertisements; there are also publications which contain only advertisements. The advertisements are grouped into categories or classes such as "for sale-telephones", "wanted-kitchen appliances", and "services-plumbing", hence the term "classified".

Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy. for free Demo feel Free to call 022-67704000 / 6770650 / 09821454000

Classified Advertising Charges

Classified advertisements are usually charged for according to length; the publications in which they appear may be sold or given away free of charge. Advertisements usually comprise text with no graphics, and may be as short as a statement of the article on sale or wanted and a telephone number, or may have more information such as name and address, detailed description of the item or items ("red woman's sweater, V neck, size 10, slightly used, good condition"). There are usually no pictures or other graphics, although sometimes a logo may be used.

Classified Advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered (headings such as Accounting, Automobiles, Clothing, For Sale, For Rent, etc.) and is grouped entirely in a distinct section of the periodical, which makes it distinct from display Advertising, which often contains graphics or other art work and which is more typically distributed throughout a publication adjacent to editorial content.

A hybrid of the two forms-classified display Advertising-may often be found, in which categorized advertisements with larger amounts of graphical detail can be found among the text listings of a classified Advertising section in a publication. Business opportunities often use classifieds to sell their services, usually employing 1-800 numbers. Classified and classified display ads are used by many companies to recruit applicants for jobs.

Printed classified ads are typically just a few column lines in length, and they are often filled with abbreviations to save space and money. for free Demo feel Free to call 022-67704000 / 6770650 / 09821454000

Display Advertising

"Newspaper display Advertising" is a form of Newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger budget clients./

Newspaper display ads are different than the regular "display ads" terminology, which is commonly referred to as advertisements placed on the internet in slider and other rich media format.

These ads can span across multiple columns - and can even cover full page, half page, quarter page or other custom sizes. They are designed in high resolution coloured and black/white formats providing higher visibility for the mass audiences of Newspapers. For many major Newspapers in developing markets, display ads play a significant role in subsidizing the cost of the published Newspaper. for free Demo feel Free to call 022-67704000 / 6770650 / 09821454000

Display Ads Vs Classified Ads

Display ads typically contain text, photographs,logos, maps, and other informational items. In a Newspaper, display Advertising appears on the same page as, or on the page adjacent to general editorial content. Whereas, classified ads generally appears in distinct sections - based on their ad category in a designated Newspaper classified pullout. The classified pages were traditionally text-only, and available in a limited selection of typefaces. Classified ads can either be normal classified texts or classified display ads. Classified display Ads are cheaper than regular display ads - and appear in smaller width sizes in the classified columns. Display Ads are generally 6-7 times more expensive than classified display advertisements.

Typically Newspaper display ads and are caused by larger business establishments with larger Advertising spends. Display ads include retail/branding, public announcements, Public, public notice, education admission notices, UFR, special appointment Supplements etc.For Personal/ Individual Requirements such as selling Property, Automobiles, Change of Name Newspaper classified ads are more optimally suited. for free Demo feel Free to call 022-67704000 / 6770650 / 09821454000

Rate Calculations

Display ads charges are usually based on the amount of area they consume and are quoted in per sq. cm or per column cm . Each column width of the publication might vary on basis of a broadsheet or a pullout, however in general stands at 4 cm width.

Process

Currently display ads are booked by approaching Advertising agencies. Unlike classified ads, which are welcome directly by a Newspaper office-display ads in lieu of their higher cost are sourced via media buying Advertising agencies.

An ad agency maintains the contact with the Newspaper and provides the requisite rates and access to publications. The Advertising agency is also responsible to help determine the media planning for a clients Advertising budget. For someone wanting to release a Newspaper ad, he needs to ensure his budget is appropriate, after which he needs to research information for local ad agencies to help him decide and publish his advertisement. Generally display ads for higher ticket sizes have a stronger element of negotiation involved by virtue of the buying power of the Advertising agency and its utilization of the various discount packages on offer. Thus display ads at times are sold at much lower than their quoted rate card rack rates.

Newspaper Advertising is the most common type of Advertising in India. Contrary to popular conceptions, print or Newspaper classified or display Advertising is still way ahead of Advertising in new media such as internet and mobile. A major reason behind for free Demo feel Free to call 022-67704000 / 6770650 / 09821454000